The Paint System Trusted by Pros Nationwide

Chosen by leading automotive brands and body shops across the U.S., our color system simplifies everything from mixing to support.

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Trusted by leading companies

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HiQ – Precision Automotive Refinish by Noroo

HiQ is a premium automotive refinish paint system developed by Noroo Paint & Coatings, offering a wide range of over 90 base colors tailored to meet the needs of both Korean and global car manufacturers. Designed for versatility and accuracy, HiQ provides comprehensive color solutions suitable for virtually any vehicle.

Noroo’s proprietary on-site coloring system ensures precise color matching and consistent results. This advanced system allows technicians to achieve the perfect shade directly at the application site, enhancing efficiency and finish quality.

With HiQ, Noroo continues its legacy of innovation—delivering top-tier performance, color accuracy, and customer satisfaction in automotive refinishing.

Growing Nationwide, Delivering Consistent Results

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Why Choose Us

Why Professionals Choose Us

Color Bank System

Easy Color Matching & Mixing

  • In-store color mixing support
  • Tools & Support Provided:
  • - Color Guide Book
  • - Digital Spectrometer: Color-Q
  • - Technician Assistance when needed
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Trusted by Major Automotive Brands

Over 90% of Hyundai and Kia vehicles use HiQ paint products — a testament to our proven quality and consistency.

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Smart Color Matching & Correction

Accurately match and auto-correct colors with multi-angle spectrophotometry and hiQ’s advanced NR-94 and TOPAZ systems.

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Product Overview

Clearcoat Products

TC-2200-1

TC-2200

Medium Solid, 2:1, most popular

TC-4000-1

TC-4000

High Solid, 4:1, Fast air-drying

TC-9300

TC-9300

High Solid, 2:1, Premium clear

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Primer Products

PS-570-2

PS-570

Primer Surfacer, 2K High Solid Acrylic Urethane

PS-990

PS-990

Hybrid Primer Surfacer, ideal for various materials

PP-900

PP-900

Plastic Primer, excellent hiding

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Reducer Products

DR-421WS-1

DR-421WS (W,S)

Standard (Fast, Slow) w. Stabilizer

DR-600-1

DR-600

Blending Solvent

DR-180-1

DR-180

Car Cleaner, Degreaser

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Retailer Testimonials

Comprehensive Support System

We go beyond just selling paint — we support your success at every step.

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Product Education & Training

We help you understand the product — so you can use it with confidence and deliver the best results to your customers.

Fast, Responsive Communication

Whether it’s a question about pricing or an urgent order, our team responds quickly and professionally.

On-Site Technician Support

Need hands-on help? Our technicians can visit your location to ensure you’re getting the most out of our system.

Ready to Get Started?

Get in touch for product pricing, catalogs, or personalized support.

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Frequently asked questions

How many toners do I need to manage with HiQ Paint?
Just 97. Our HiQ system uses 97 high-concentration toners and 9 binders to mix thousands of OEM and custom colors.
Can HiQ Paint match colors from all vehicle brands?
Yes! Our Color Bank System includes formulas for both domestic and international vehicle manufacturers—covering OEM colors and special finishes.
Do I need special equipment to use HiQ Paint?

Our color bank system enables technicians to match all types of colors using formula database and 97 toners.

COLOR-Q spectrometer can analyze color more precisely and finds the most accurate color formula by searching and correcting colors

Is technical support available if I need help with color matching?
Absolutely—our technical support team offers remote or in-person training options.
Where can I get technical documents like TDS or MSDS?
You can find the technical documents from our homepage, noroopaint.com and autorefinishes.com.

You can also click 'request inquiry' and ask anything you need.